The constant stream of ads and promotional messages has led to marketing fatigue among consumers. According to Optimove, 27% feel bombarded by the incessant messages and 66% want fewer ads.
Worn down by all the advertising noise, consumers are turning to recommendations from friends, family, or online communities to inform their purchasing decisions.
As a result, word of mouth marketing can help marketers cultivate brand advocates who actively promote products or services to their social media circles.
Integrating this approach into the broader marketing mix not only enhances the visibility of a brand, but it also brings authenticity that can lead to sustained growth and customer retention.